Why use YouTube Shorts for marketing your business?

If you’re a business owner, you know that keeping up with marketing trends is vital for your success. With social media platforms constantly evolving, it can be tough to stay ahead of the game. Gaining popularity is YouTube Shorts. These are short-form videos that last for up to 60 seconds, making them perfect for businesses […]

What are YouTube Shorts?

We’ve said for a long time now about the importance of video as part of your marketing strategy and recent insight from YouTube cements this further. Over 1.5 billion users each month are watching YouTube shorts. You-Tube Shorts is a short-form platform offered by YouTube which simply means that videos are limited to 60 seconds. […]

YouTube culture and trends of 2020

An interesting report has been shared by YouTube which looks at some fascinating trends of 2020. As COVID-19 impacts our lives with many working and socialising remotely, the video sharing platform’s insights reveal how people are consuming digital media and what’s of interest. Key stats from the report revealed that 70% of people used YouTube […]

The different social media platforms and how to use them

Social media is one of the many tools of digital marketing. It is a quick way to get your message out, cost-effective and an efficient way to promote your business to potential clients and consumers. You’re able to reach out to prospects at the click of a button. Social media also helps you to engage […]