What is digital marketing?
Digital Marketing is all about marketing communication that we consume via digital devices, that is, laptop, PC or smart phone and of course through the internet. This means that beyond the adverts you may see in print or in leaflets, brands can reach their target audience using a wide range of tactics through digital marketing […]
6 digital marketing video tips
With studies showing that people have the ability to recall 65% of the visual content they see almost three days later (HubSpot, 2017), we highly recommend business owners everywhere take the time to get to grips with the visual side of content marketing. Consumers watching a branded video are 28% more likely to buy (Hootsuite), […]
How LinkedIn can help you grow your business
If you’re looking to grow your business then you’re likely to embark on joining some local networking groups, attend events and catch up with old acquaintances. This is you building on your network of contacts to help grow your business. And, LinkedIn is no different, it’s a place to network – it just happens to […]
Digital marketing mix ‘n’ match
The rapid growth of digital marketing and the evolution of technology to suit a business’s every want and need makes it crucial for firms to stay one step ahead of their competition as changes occur much faster than ever, with much greater collateral than 10 years ago. Therefore, to take full advantage, it’s important to […]
