What is lead generation marketing?

A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form. As a lead, you’d hear from a business or organisation with which you’ve already opened communication from, instead of getting a random cold call from someone who purchased your contact information. The lead generation […]

6 reasons why you should use inbound marketing

To know why you should use inbound marketing, firstly let’s just touch on what inbound marketing means. It’s about content marketing, social media marketing, email marketing, Pay Per Click advertising and Search Engine Optimisation (SEO). It’s the digital marketing tactics we employ to help attract prospects to our services and products. Here’s an overview of […]

8 tips on setting up and running social media

With over 3.2 billion people using social media platforms globally (Source: awario), it’s not difficult to understand why incorporating it into your digital marketing strategy is another great way of reaching prospects. Here’s our top tips to remember when setting up and running a social media channel for your business. One size does not fit […]

Tips for setting up and running PPC campaigns

Pay Per Click (PPC) campaigns create adverts online so when your business is not being viewed in the natural results, you can give it a little nudge with a paid campaign. There’s a number of ways to conduct a PPC campaign and these include Google AdWords, Bing Ads, and social media boosts and ads. Here’s our […]