What can LinkedIn Sales Navigator offer my business?

Social Media scrabble letters

LinkedIn is the social media platform for business networking. It’s not about posting filtered images of lovely cups of coffee (unless that’s your business of course), it’s about networking with people to support and grow business. But how can you find the right prospects in a more efficient manner and in a way that’s not […]

Content builds trust

Blog as part of content marketing strategy

Building trust is essential for lead generation. A huge part of building trust with potential clients is through the type of content you create and publish on your website and other digital channels.   Your content marketing strategy will encompass blogs for your website and social media posts through to email campaigns and Pay Per Click (PPC) advertising. It is your chance to build brand awareness and through regular unique content, start […]

Guide to LinkedIn for business

What to consider when embarking on your social media strategy

LinkedIn, the social media platform that allows you to build and engage your professional network, has launched a comprehensive guide to LinkedIn for businesses.  With over 30 million companies on LinkedIn and 675 million users, LinkedIn offers an influential social media platform for businesses to increase brand awareness with an interested audience.   If you are a business that regularly engages on LinkedIn […]

6 digital marketing tactics for accountancy firms

Digital marketing for accountants

With many of us now remote working and embedded in the virtual world, the importance of presence online has never been so important. If you’re an accountancy practice looking to ramp up online marketing activity or need a little advice on where to start, here’s our lowdown on the digital marketing tactics to think about […]