Can You Use Emojis in Marketing Messages?

In a digital landscape teeming with constant streams of information, small business owners face the challenging task of capturing and retaining the fleeting attention of their audience. As unconventional as it might sound, one potent tool to achieve this is the humble emoji. Once relegated to personal communications, emojis have now weaved their way into […]

Discover 5 Surprising Facts About Digital Marketing

As the world continually evolves in the digital space at record speed, businesses have to keep up to succeed and grow. Digital marketing is a crucial aspect of modern-day marketing because of its wide reach and cost-effectiveness. However, as much as digital marketing is vital for any business looking to grow, there are still surprising […]

Trends to watch: The evolution of influencer marketing

With the rise of social media, influencer marketing has quickly become one of the most effective and popular ways to reach customers. Influencer Marketing is becoming an increasingly popular tactic for businesses to reach their target audiences. This type of marketing involves connecting with influencers in your industry who have a large following and engaging […]

Your 5 minute daily social media routine

For small business owners, running a business, managing finances, employees and new business takes time and a lot of effort. Marketing your products and services is just another key element to keep your brand front and centre of your clients and prospects and another activity that you need to juggle. In this blog, we provide […]