Unlocking the secret of SEO
With the majority of people browsing the internet for products and services, your website is often the first impression for a prospect. But how do you make sure your website is showing up in search results and attracting customers? The answer is in search engine optimisation (SEO). Here, we explore how small business owners can […]
Content for effective digital marketing
As a small business owner, you may be wondering how you can improve your website’s ranking on search engine result pages (SERPs) while also targeting your ideal audience. One effective strategy is to create different types of content that both engage your target audience and improve your search engine optimisation (SEO). Here, we’ll go through […]
How to estimate the cost of creating a website
Creating a website can be a time-consuming and expensive process. As a small business owner, you may be wondering how you can determine the cost of building a website without breaking the bank. Fortunately, Smart Cow Marketing has developed a simple, easy-to-use pricing calculator that gives you an estimate of the cost of creating a […]
What is PPC?
PPC is probably a term you’re all familiar with, it’s a bit of a buzz word, but what does it actually mean and how can it help your business attract customers? PPC stands for pay per click. PPC is advertising online usually via search channels such as Google or social media platforms such as LinkedIn […]
