Digital marketing mix ‘n’ match

The rapid growth of digital marketing and the evolution of technology to suit a business’s every want and need makes it crucial for firms to stay one step ahead of their competition as changes occur much faster than ever, with much greater collateral than 10 years ago. Therefore, to take full advantage, it’s important to […]

Day 29: SEO competitor analysis

The SEO (Search Engine Optimisation) analysis workflow is divided into four sections: Identify your potential SEO competitors This initial section is helpful if you’re starting with an SEO process that you don’t know anything about. It’s good to know that these are not all limited to companies or websites that offer the same type of […]