Digital Marketing for accountants in London

Is your accounting practice looking to attract more quality clients and qualified leads? Digital marketing for accountants is key. A digital inbound marketing strategy could be the answer to help you reach potential Clients and retain existing ones. Attract and retain clients With the top 15 accounting firms in the UK based in London alone, […]
Understanding how remarketing can grow your business

Have you ever seen those ads that follow you around the internet? A few days ago you searched for something online and then an ad for it shows up on a completely different website a few days later. This is remarketing and a very useful tool it is too. Sales very rarely result from a […]
Where organic misses pay per click can hit

Pay Per Click (PPC) campaigns create adverts online so when your business is not being viewed in the natural results you can give it a little nudge with a paid campaign. While it can be somewhat complicated, as Google certified, we at Smart Cow can help small businesses navigate the terminology with a tailored campaign. […]
The user experience of a website is fundamental to growth

Have you ever wondered why customers leave their shopping cart without completing? Or only visit your homepage without clicking through to other pages? This could all be down to the user experience: how easy it is to navigate; how relevant and; how up to date the content is. Sounds simple, but if you don’t get […]