How PPC can help business owners attract staff

With job ads on the rise for some sectors by over 19% (according to Recruitment & Employment Confederation), how can a business owner boost the reach to cut through the noise and reach prospective applicants? Conducting a Pay Per Click (PPC) campaign can help businesses create a truly targeted advert to promote the job role […]

7 Website landing page tips

A landing page is a specific web page for targeted marketing campaigns in which website visitors are directed to. As content on this page is relevant to the offer that has interested the website visitor in the first place it’s an effective way of capturing leads. These pages usually contain forms where you can collate […]

What is PPC and why use it?

You’ve likely heard of the phrase PPC in relation to marketing but perhaps not really thought much more about it and how it could help your business. So, here’s some insight into PPC or shall we say, Pay Per Click advertising. What is PPC? Pay Per Click is online paid advertising which offers a targeted […]

Why create specific landing pages?

In this blog, we give you an overview of why you should consider creating specific landing pages when you set up a Pay Per Click (PPC) ad campaign. What is a landing page? Firstly, let’s clarify what a landing page is. A specific landing page is about helping to get you more leads. These pages […]