Why you should create an online persona
https://vimeo.com/601748698 We often talk about online personas to help you with your digital marketing strategy. An online persona is based around your target audience. This fictitious character acts as a reminder of who you are talking to when you are marketing. Therefore, it helps you define key messages that really resonate with your prospects and […]
Accounting firms: Kick start your inbound marketing campaign
With so much happening online today, ensuring your accountancy firm has share of voice online is essential for new business and growth. While ensuring your existing clients are well looked after, in this current climate it’s no longer possible to simply rely on repeat business or referrals. At the centre of all your online activity […]
Why investment in organic search can help in a crisis period
Increasing your online presence in organic search should be the top of any business inbound marketing strategy. If it wasn’t prior to 2020, then now more than ever it should be. As more people are relying on online search to shop, search for services and communicate, a Search Engine Optimisation (SEO) strategy is vital, especially to small businesses and […]
Tips to create an online persona for your business
With many firms currently remote working due to the coronavirus, we thought we’d revisit how to create an online persona for your business. As you adjust to the current situation you may find you are reevaluating business strategy which includes your marketing strategy and inbound marketing campaigns. At the core of this plan should be […]
