Overview of the different types of Google Ads

You’ve more than likely heard of Google Adwords and you may be familiar with the term Pay Per Click (PPC) campaign. Well a Google Ad is a type of PPC campaign. However, there’s a few different types of campaigns that you can actually run from your Google Ads account. So, here’s a short summary of […]

What is digital marketing?

Digital Marketing is all about marketing communication that we consume via digital devices, that is, laptop, PC or smart phone and of course through the internet. This means that beyond the adverts you may see in print or in leaflets, brands can reach their target audience using a wide range of tactics through digital marketing […]

Understanding how remarketing can grow your business

Have you ever seen those ads that follow you around the internet? A few days ago you searched for something online and then an ad for it shows up on a completely different website a few days later. This is remarketing and a very useful tool it is too. Sales very rarely result from a […]

Try local search instead of marketing to the world

Drill down to the areas you want to target to find new clients and use that for your future marketing campaigns.
Think about your content on your website, is it specific for the location you’re targeting? Have you mentioned that you are offering a particular service for people in a specific area anywhere on your website?