Marketing for virtual business events
We’ve all had to adapt significantly during these last few months, none more so than the networking and events industry. In the past, we’ve talked about networking events being a really powerful place for small businesses to grow. So, as we went into lockdown you could have been forgiven for having a moment of panic about how you were going to cope without those vital networking opportunities and face to face […]
Navigating the modern sales process
Technology and analytics are making it possible for us as marketers to tailor messaging and identify how we strategically place ads, who to target and in a timely manner. But it’s not the marketing and business development teams that are leading the charge. No, the tables have turned. Consumers are extremely savvy. Everything for the buyer is now at a […]
The Beginner’s Guide to Inbound Marketing
If you’re looking to get more qualified leads coming to you then understanding the basics of inbound marketing can help you attract quality leads. Learn the basics with Smart Cow Marketing Inbound marketing is all about getting potential clients to find you at the right stage of the sales Journey. Our Guide gives easy to […]
Tips to create an online persona for your business
With many firms currently remote working due to the coronavirus, we thought we’d revisit how to create an online persona for your business. As you adjust to the current situation you may find you are reevaluating business strategy which includes your marketing strategy and inbound marketing campaigns. At the core of this plan should be […]
