Lead generation strategies for your business
The main purpose of your online lead generation strategy is to get people to visit your website. Online lead generation encompasses a wide range of tactics and digital marketing campaigns depending on platform you choose to capture leads. So, we thought we’d take a closer look at some of the tools and the strategies you can employ to help increase website traffic and increase your chance of quality leads. […]
Guide to LinkedIn for business
LinkedIn, the social media platform that allows you to build and engage your professional network, has launched a comprehensive guide to LinkedIn for businesses. With over 30 million companies on LinkedIn and 675 million users, LinkedIn offers an influential social media platform for businesses to increase brand awareness with an interested audience. If you are a business that regularly engages on LinkedIn […]
Key to success – focus on one thing
In a recent interview with the BBC the co-founder of LinkedIn gives insight into the secret to success for start-ups – “focus on one thing”. Allen Blue said: “Focus your team. Your team can be tremendously creative and innovative, but only if you define the problem they’re trying to solve as narrowly as possible.” This is invaluable […]
NetWORKing it baby!
Networking is a great tool to meet, learn and collaborate. It’s about growing your business, making new contacts, winning new clients and selling your wares. We’re advocates of local networking groups (the business card is still key at such events) but it’s not just about turning up to a breakfast meeting or attending a lunchtime […]
