Content messaging to deliver on your promise

The highest-converting lead generation campaigns are the ones that deliver on what they promise. They should create a seamless transition from your ad copy and design to the deliverable itself. Pay Per Click ad copy When you set up your next Pay Per Click (PPC) ad copy you need to ensure that the content of […]

Why more businesses are turning to inbound marketing

Inbound marketing is a marketing strategy that more and more businesses are turning to for qualified leads. Here we look at why and how inbound marketing can help your business become a lead generation magnet.   Inbound marketing is targeted  Using inbound marketing as part of a business growth strategy ensures a much more targeted campaign which hits prospects and qualified leads at the right time. Whether that’s through your […]

Your inbound marketing guide for accounting firms

Inbound marketing is focused on lead generation to attract quality clients from qualified leads interested in your accounting services. An inbound marketing strategy is about building brand awareness and trust through thought leadership content. Certainly, in the current COVID-19 situation it’s about sharing insightful content that will help your potential customers. Adding context to your marketing […]

Navigating the modern sales process

Technology and analytics are making it possible for us as marketers to tailor messaging and identify how we strategically place ads, who to target and in a timely manner. But it’s not the marketing and business development teams that are leading the charge. No, the tables have turned.   Consumers are extremely savvy. Everything for the buyer is now at a […]