Lead generation strategies for your business

The main purpose of your online lead generation strategy is to get people to visit your website.  Online lead generation encompasses a wide range of tactics and digital marketing campaigns depending on platform you choose to capture leads. So, we thought we’d take a closer look at some of the tools and the strategies you can employ to help increase website traffic and increase your chance of quality leads.   […]

Bounce back to business

We’ve all been hit hard by coronavirus and now is the time to bounce back into business. UK government small business grants and loans have made it possible for firms to get back on their feet as quick as possible. Smart Cow is a digital marketing agency and we’re here to support businesses to help get […]

Your inbound marketing guide for accounting firms

Inbound marketing is focused on lead generation to attract quality clients from qualified leads interested in your accounting services. An inbound marketing strategy is about building brand awareness and trust through thought leadership content. Certainly, in the current COVID-19 situation it’s about sharing insightful content that will help your potential customers. Adding context to your marketing […]

Attract the right online enquiry to convert leads

Maintaining good quality leads through your website is key to business growth. For a professional services firm, such as accounting, this is vital to continue business through the current COVID-19 situation and ongoing service to your existing clients. But to get quality leads to your sales funnel in the first place is the trick. So, […]