Content messaging to deliver on your promise

The highest-converting lead generation campaigns are the ones that deliver on what they promise. They should create a seamless transition from your ad copy and design to the deliverable itself. Pay Per Click ad copy When you set up your next Pay Per Click (PPC) ad copy you need to ensure that the content of […]

CRM data: The good, the bad and the ugly

The quality of the data that you hold plays a vital role in the success of your marketing strategy. It’s worth noting that lists used for email marketing decay between 20-30% each year so if it’s entered incorrectly into your CRM system in the first place then you’re not going to be off to a […]

How to generate leads with inbound marketing

Lead generation is the process of attracting and converting prospects into a person that has indicated interest in your company’s product or service. Lead generators include things like job applications, blog posts, coupons, live events, and online content. To understand a little more about lead generation we’ve outlined the key steps to follow to generate […]

Why more businesses are turning to inbound marketing

Inbound marketing is a marketing strategy that more and more businesses are turning to for qualified leads. Here we look at why and how inbound marketing can help your business become a lead generation magnet.   Inbound marketing is targeted  Using inbound marketing as part of a business growth strategy ensures a much more targeted campaign which hits prospects and qualified leads at the right time. Whether that’s through your […]