What is Lead Generation?
As a small business owner, generating new leads is paramount to the longevity and success of your business. However, the term “lead generation” can often be thrown around without a proper understanding of what it entails and why it matters. Here, we explain what lead generation is, why it matters to small businesses, and provide […]
Content for effective digital marketing
As a small business owner, you may be wondering how you can improve your website’s ranking on search engine result pages (SERPs) while also targeting your ideal audience. One effective strategy is to create different types of content that both engage your target audience and improve your search engine optimisation (SEO). Here, we’ll go through […]
7 Website landing page tips
A landing page is a specific web page for targeted marketing campaigns in which website visitors are directed to. As content on this page is relevant to the offer that has interested the website visitor in the first place it’s an effective way of capturing leads. These pages usually contain forms where you can collate […]
Lead generation tips
Your website should be the main focus of all your digital marketing strategies. Everything you do online should lead back to your website and to the services or products you offer. This not only improves your ranking in search engine results pages, it also supports your lead generation strategy. This is vital to consider when […]
