Lead Generation: Lead generating forms

This is the final blog in our mini-series covering the four-key mechanics for inbound lead generation to help gather quality leads. In our previous blogs we’ve talked about creating compelling offers,  engaging calls-to-action and landing pages. Forms that convert to quality leads Your lead capture form is what your web visitor will find when they […]

Lead Generation: Landing pages

This is the third blog in our mini-series which looks at the four-key mechanics for inbound lead generation to help gather quality leads. Previously we’ve talked about creating compelling offers and engaging calls-to-action. Here we will take a closer look at landing pages that convert to leads. What are landing pages? A landing page is […]

Lead Generation: Creating compelling offers

Generating leads – both high in quantity and quality – is a key objective for a marketing campaign. There can be a lot of components for any lead generation campaign. Here are four key mechanics for inbound lead generation: Offers: such as books, whitepapers, free consultations, coupons and product demonstrations. Call-to-action (CTA): bold text, an […]

Why more businesses are turning to inbound marketing

Inbound marketing is a marketing strategy that more and more businesses are turning to for qualified leads. Here we look at why and how inbound marketing can help your business become a lead generation magnet.   Inbound marketing is targeted  Using inbound marketing as part of a business growth strategy ensures a much more targeted campaign which hits prospects and qualified leads at the right time. Whether that’s through your […]