Watch: Tips for creating a great website landing page

A landing page is a specific web page for targeted marketing campaigns in which website visitors are directed to and provides an ideal way to capture leads. A landing page with a lead capture form allows you to collate contact information. A great way to get a visitor to your website and to get them […]

7 Website landing page tips

A landing page is a specific web page for targeted marketing campaigns in which website visitors are directed to. As content on this page is relevant to the offer that has interested the website visitor in the first place it’s an effective way of capturing leads. These pages usually contain forms where you can collate […]

Lead Generation: Landing pages

This is the third blog in our mini-series which looks at the four-key mechanics for inbound lead generation to help gather quality leads. Previously we’ve talked about creating compelling offers and engaging calls-to-action. Here we will take a closer look at landing pages that convert to leads. What are landing pages? A landing page is […]

Lead Generation: Engaging calls-to-action

Lead generation is key for marketing campaigns. This is the second blog in our mini series which looks at the four key mechanics for inbound lead generation to help gather quality leads. We’ve already discussed creating compelling offers, in this blog we look at the next step of creating engaging calls-to-action. Calls-to-action We often talk […]