What is digital marketing?
Digital Marketing is all about marketing communication that we consume via digital devices, that is, laptop, PC or smart phone and of course through the internet. This means that beyond the adverts you may see in print or in leaflets, brands can reach their target audience using a wide range of tactics through digital marketing […]
6 digital marketing video tips
With studies showing that people have the ability to recall 65% of the visual content they see almost three days later (HubSpot, 2017), we highly recommend business owners everywhere take the time to get to grips with the visual side of content marketing. Consumers watching a branded video are 28% more likely to buy (Hootsuite), […]
Video strategy to make your business grow
With 85% of customers more likely to make a purchase after watching a product video*, it makes sense to consider video as part of your digital marketing strategy. Including video content within your communications plan can really enhance your sales strategy. We’re constantly driving home that content is key. However, what this statistic indicates is […]
Understanding how remarketing can grow your business
Have you ever seen those ads that follow you around the internet? A few days ago you searched for something online and then an ad for it shows up on a completely different website a few days later. This is remarketing and a very useful tool it is too. Sales very rarely result from a […]
