Where organic misses pay per click can hit

Pay Per Click (PPC) campaigns create adverts online so when your business is not being viewed in the natural results you can give it a little nudge with a paid campaign. While it can be somewhat complicated, as Google certified, we at Smart Cow can help small businesses navigate the terminology with a tailored campaign. […]

Why website optimisation is key to business growth

Why website optimisation is key to business growth Your website in the online world is the equivalent to a business premises in the real world. What it looks like, where it is found, how up to date it is and how easy it is to navigate are all crucial factors to its success. A tailored […]