5 Ways to Improve Your Google Ads Campaign and Get More Leads

Google Ads Leads

In today’s digital world, businesses must have an online presence to succeed. One of the best ways to get noticed online is through Google Ads PPC (Pay Per Click) campaigns. By using this advertising platform, businesses can target specific keywords to reach their desired audience and get more leads. However, getting the most out of […]

Why use paid advertising?

Business man doing online marketing

As part of an inbound marketing strategy for an accounting firm once a target audience has been established and agreed for marketing purposes a content marketing strategy would be created. This would usually include activity search as Search Engine Optimisation (SEO), social media management and email marketing. Utilising the resources at your fingertips to reach potential […]

Overview of the different types of Google Ads

PPC Agency

You’ve more than likely heard of Google Adwords and you may be familiar with the term Pay Per Click (PPC) campaign. Well a Google Ad is a type of PPC campaign. However, there’s a few different types of campaigns that you can actually run from your Google Ads account. So, here’s a short summary of […]