The Rising Role of Emojis in Digital Marketing

Emojis with 1 emoji standing out - Smart Cow Marketing Digital Marketing Croydon

In 2017, we discussed the burgeoning role of emojis in digital marketing, juxtaposed against the underwhelming performance of the Emoji Movie. Fast forward to today, and the landscape has evolved remarkably. While they initially received mixed reactions in professional settings, emojis have now cemented their place in the digital communication toolkit, especially in marketing strategies […]