Content builds trust
Building trust is essential for lead generation. A huge part of building trust with potential clients is through the type of content you create and publish on your website and other digital channels. Your content marketing strategy will encompass blogs for your website and social media posts through to email campaigns and Pay Per Click (PPC) advertising. It is your chance to build brand awareness and through regular unique content, start […]
How to use email as part of your marketing strategy
With a flurry of marketing activity and communication with existing clients when lockdown started, you could be forgiven for thinking that you can start to ease up on your communication. However, now is not the time to stop your marketing. It’s so important to keep up the informative messages of support that you shared with clients and […]
6 digital marketing tactics for accountancy firms
With many of us now remote working and embedded in the virtual world, the importance of presence online has never been so important. If you’re an accountancy practice looking to ramp up online marketing activity or need a little advice on where to start, here’s our lowdown on the digital marketing tactics to think about […]
Why Smart Cow became a HubSpot agency
We know that a sales journey is very rarely a one-stop shop. Your customers and prospects will have visited your competition’s website, researched your services and looked at online reviews long before they start speaking to you. As a result, you need to stand out from the competition and become a lead generation magnet. […]
