4 Email marketing tactics for effective campaigns

With 3.9 billion daily email users and 59% saying marketing emails influence their purchase decisions, email marketing is a digital marketing tactic not to be dismissed. So, we thought we’d give you a snapshot of four key points to consider when embarking on an email marketing strategy to help make it truly effective.   Personalise emails  Analysing your insights from email marketing campaigns can really help […]

How to use email as part of your marketing strategy

With a flurry of marketing activity and communication with existing clients when lockdown started, you could be forgiven for thinking that you can start to ease up on your communication. However, now is not the time to stop your marketing. It’s so important to keep up the informative messages of support that you shared with clients and […]