9 Tips for your next email marketing

Smart Cow Marketing Email Marketing Agency in London

Email marketing is a great inbound marketing tactic to help generate leads. Each distribution is all about increasing your open rate and click through rate. This is helped by creating engaging and relevant content to your target audience. Here, we cover some of the things for you to do in the future to help improve […]

4 Email marketing tactics for effective campaigns

Man working on laptop using marketing automation

With 3.9 billion daily email users and 59% saying marketing emails influence their purchase decisions, email marketing is a digital marketing tactic not to be dismissed. So, we thought we’d give you a snapshot of four key points to consider when embarking on an email marketing strategy to help make it truly effective.   Personalise emails  Analysing your insights from email marketing campaigns can really help […]

How to use email as part of your marketing strategy

Email marketing

With a flurry of marketing activity and communication with existing clients when lockdown started, you could be forgiven for thinking that you can start to ease up on your communication. However, now is not the time to stop your marketing. It’s so important to keep up the informative messages of support that you shared with clients and […]

What to check before you send your next email marketing campaign

Email marketing keyboard

An email marketing campaign can be an incredibly effective way of reaching your target audience. Whether you’ve captured data from an email newsletter sign up box on your website or because a visitor downloaded a document, by showing this engagement your email subscribers are interested to learn more about your products and services. So, a regular email marketing campaign is a great way of keeping your potential […]