What is lead generation marketing?

A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form. As a lead, you’d hear from a business or organisation with which you’ve already opened communication from, instead of getting a random cold call from someone who purchased your contact information. The lead generation […]

What is an inbound marketing agency?

An inbound marketing agency is focused on lead generation to attract quality clients from qualified leads interested in your products and services. Ultimately you want this traffic to lead to sales. However, as you probably already know the sales journey is rarely a smooth one stop shop as there will be many touch points required […]