Do you know who your competition is?

Chess pieces relating to digital marketing strategy

With over 1.5 billion websites you need to make your business stand out from the crowd. But how can you do this if you don’t know who your competitors are and what they’re doing? What do your competitors offer? Before setting out on any marketing campaign, drawing up a list of key competitors and the […]

Why you can entrust your Google AdWords to Smart Cow

AdWords

Each year at Smart Cow Marketing we ensure that we are Google AdWords certified. This is probably one of the most important certifications there is with regards to Search Engine Marketing (SEM) and in particular Pay Per Click (PPC) advertising. It is an important credential for marketers and one that is not lightly awarded. Receiving […]

How our Practice Growth Sessions help your business

Plan post it notes

Digital marketing is now essential to the success of almost any business. Our tailored Practice Growth Sessions look at how to most effectively get your business to be competitive online and noticed by your potential clients. We tailor our sessions for businesses keen to grow and ready to invest in marketing to achieve their goals. […]

Top tips to consider for your website

Website letters

A website has so many similar characteristics to a bricks and mortar premises. It’s your main shop window so needs to look good, have up to date items on display on the homepage and most importantly when you step inside your ‘premises’, your website needs to be easy to navigate. So, we’ve gathered a few […]