5 tips for an inbound marketing strategy

With the acceleration of digital transformation and so much information available online, you need to stand out from the crowd.   Your website is key to your online strategy. What’s important is generating traffic and enticing leads to your website. Then, once you have web visitors it’s about finding ways to be that thought leader in your field of expertise […]

Is your marketing targeting your audience?

Incorporating a tailored Search Engine Optimisation (SEO) campaign into your digital marketing strategy will help your business be seen online. SEO is a number of processes that help your website be found via search engines. This is when you appear in the Search Engine Results pages and your aim is to be in the first page. Most online […]

Quick tips on using social media effectively

Social media can be a cost-effective way to reach your target audience. Once you have worked out the right social channels for reaching your audience or you’re in need of a refresher on why you’re using social media for business, here’s a few quick basic tips to connecting and engaging with your audience. Contact us […]

Why you should create an online persona

https://vimeo.com/601748698 We often talk about online personas to help you with your digital marketing strategy. An online persona is based around your target audience. This fictitious character acts as a reminder of who you are talking to when you are marketing. Therefore, it helps you define key messages that really resonate with your prospects and […]