Understanding SEO and Its Influence on Marketing

Ensuring your website and content is as discoverable as possible — especially on Google — can provide both long-term and short-term traffic returns. Search Engine Optimisation (SEO) is a critical component of modern day marketing strategies, and its importance continues to grow. Here, we take a closer look at how SEO strategies have evolved and […]

The secret to content marketing

For small business owners we know that you’re tight on time. There’s so much on your plate to running a successful business and so many roles you have, from sales, marketing, HR, recruitment and finance to name but a few. With this many hats you’re wearing, thinking about regular content marketing may be blue sky […]

Content – the foundation of search

Just like a bricks and mortar shop you need to build a website on good foundations. There are numerous frameworks that allow website owners to maintain and add content. These are called Content Management Systems (CMS) such as WordPress. The beauty of a CMS website is that it allows the user to easily update content […]

How to write a blog

There are so many distractions these days from email through to social media or website pop-ups therefore if you have written a blog on your website how do you get people to stay on your website to read it? Here’s some of our tips for writing engaging blog content for your website to help with […]