Why use paid advertising?

As part of an inbound marketing strategy for an accounting firm once a target audience has been established and agreed for marketing purposes a content marketing strategy would be created. This would usually include activity search as Search Engine Optimisation (SEO), social media management and email marketing. Utilising the resources at your fingertips to reach potential […]

Overview of the different types of Google Ads

You’ve more than likely heard of Google Adwords and you may be familiar with the term Pay Per Click (PPC) campaign. Well a Google Ad is a type of PPC campaign. However, there’s a few different types of campaigns that you can actually run from your Google Ads account. So, here’s a short summary of […]