‘New normal’ – 3 marketing tips for accounting firms

With many accounting firms adapting to working remotely and conducting meetings virtually, now that lockdown is easing with some offices reopening for skeleton staff, it’s time to get on board with the ‘new normal’ and get your marketing focus back on track.  What’s key is ensuring that you continue to maintain the quality level of service for your […]

Why digital marketing is key for accounting firms

Word of mouth is crucial for accounting firms when it comes to marketing and new business, or so it was. Now, as technology advances with automation of tasks and we can communicate wherever and whenever, incorporating digital marketing into your lead generation marketing strategy is key today. Relying solely on referrals won’t necessarily generate the business you need to grow your firm.   Marketing automation  A […]

Why Smart Cow became a HubSpot agency

We know that a sales journey is very rarely a one-stop shop. Your customers and prospects will have visited your competition’s website, researched your services and looked at online reviews long before they start speaking to you. As a result, you need to stand out from the competition and become a lead generation magnet.   […]

Comprehensive inbound marketing with Hubspot

In order to provide the best service for our clients, existing and new, we’ve conducted many hours of research to find the best software available to enable your firm to gain the most from an investment in effective digital marketing campaigns. As a result, we’ve partnered with Hubspot, for top CRM (Customer Relationship Management) and […]