What is Twitter churn?

Many Businesses are still falling into the trap of following back everyone who follows them, this can be a very risky strategy of building up and audience, as they may not all be interested in your brand. However, having a large audience of people who are interested in the brand and who will talk about […]

The problem with spam social media marketing

Social media is an affordable and simple method to market your business. It involves using social sites such as Twitter, FaceBook, YouTube, LinkedIn and more to build brand awareness and advertise your business. It is an excellent method to boost a business or create a presence in social media for an existing business. The hardest problem […]

When and what to schedule for social media marketing

Some social networkers don’t like to engage in the discussion but they are there just for purely egotistical reasons. Social networkers simply collect friends and followers for the sake of having bragging rights in each time they get people. But following, connecting, or befriending just anybody dilutes your standing and influence among those in your […]

What is the point of blogging?

Everything we do always needs to have a ‘point’ or purpose or it all gets very mundane. We all need a reason to do what we do, even if it’s simply earning a living. Here, Smart Cow Marketing’s owner, Simon, gives us some points to ponder… 1. Blogging is about communication On my own blog […]