Why social media is important for small businesses

With 2.8 billion social media users*, we take a closer look at a successful business that has utilised social media to gain a loyal following and consider why it is so important for small businesses to get social. Marketing Week recently interviewed entrepreneur Ella Mills about the role that marketing has played in the success of her business. […]

Instagram top tips for small businesses

With over 400million users*, Instagram is an influential app to engage with your customers and get your message out there. There’s so much to understand about this clever social network but knowing that there’s 80 million photos uploaded each day to Instagram**, here’s our top tips for getting that perfect image to gain interest and attract new […]

Increase open rate of your emails with an emoji

So, the Emoji Movie hasn’t exactly wowed critics, but while emojis may not be performing well at the box office, they are certainly doing well in the subject line of email marketing campaigns. Research* by Return Path found that the ‘lips’ emoji used in a Valentine’s email had a read rate of 24%, compared with […]

Day 16: The complete guide to Instagram marketing

Why Instagram matters to marketers Listen up, Instagram is revolutionising the visual web as we know it. The platform, bought by Facebook in 2012 for a nice 1 billion dollars, is a simple app that allows its users to share artsy photos in an instant.  With over 200 million active users and 60+ million photos […]