Instagram goes shopping

Well, Instagram doesn’t literally go shopping, but it is trialling a new shopping function. So, if you’re a business to consumer (B2C) brand and your target audience is on Instagram then this could, at some point in the not so distance future, be an interesting avenue to explore. Currently Instagram has the ability for businesses […]

Tips for using video for social media for business

As you may have read from our digital marketing trend reviews, it is all about getting visual this year. With 82% of Twitter users watching video on the channel*, not only is it important for your business to join the social media conversation and set up accounts, it is key to get to grips with the […]

Tips to kick start your Instagram account

With the new year underway and plans a plenty for kick starting the year with the goal of getting your business message out there, considering a digital marketing strategy will help set you on your way. So, if you’re embarking on a social media push, we’ve got a few tips for you in our series of […]

Get clever with social media but don’t lose sight of message

If you’re not a regular follower of @KFC, then you may have missed this subtle social media marketing stunt. Well we say stunt, but it’s been a somewhat long-con until one follower questioned the real meaning of its random number of followers. @KFC only follows 11 accounts. While large companies are renowned for only following […]