Facebook Inspiration for Business

Facebook has just announced the launch of a new resource which will help businesses create ads and videos as well as providing insight into ways to be more creative on the channel. The ‘Inspiration’ section on Facebook Business, offers guidelines and resources to help your business utilise the channels functions for getting creative with ads […]

Avon sharing

Perhaps the phrase ‘Avon calling’ is something for a certain generation here at the Smart Cow office, but with a quick google of the term then you’ll see a raft of adverts from the iconic Mad Men era of the 1950’s. The company itself is over 130 years old and now pitting itself against the […]

Digital marketing tips for the construction sector

Digital marketing can help raise awareness about your construction business through timely and newsworthy content, social media and email marketing. Search Engine Optimisation (SEO) SEO is a collection of different ways to boost your website to be found easier on a search engine. It means creating fresh content full of key words relating to your […]

Raising brand awareness on Instagram

Instagram is a social media platform where you can share photos and videos about your business to your audience. Photos and videos are quick to convey messages, and easily understood by everyone; as the famous saying goes: ‘A picture is worth a thousand words.’ Instagram allows you to like posts, so getting your audience to […]