Social media stories

As daily active users on Instagram, Facebook and WhatsApp reach over 500 million, Smart Cow, as a Social Media marketing agency, look at the story function within social media and how this can help your brand extend its reach to your target audience and build brand awareness. What are social media stories? Social media stories […]

Facebook News feature set for UK launch

One of our favourite Social media marketing channels, Facebook, is launching a new type of content, Facebook News in the UK following its US launch last year. The new dedicated tab within Facebook will include a mix of daily news stories and will surely be of great use for social media marketing for business. It […]

Is it time to discard any social media channels?

Social media offers a way for companies to communicate with their target audience to attract potential customers. However, with so much more activity and hope placed on social media,  businesses are perhaps starting to understand more which channel is right for them for sharing content. So, as part of your social media marketing plan, is […]

LinkedIn introduces new product pages

The networking social media platform has launched LinkedIn Product Pages for companies to showcase their products to LinkedIn’s audience of over 722million professionals. This specific tab is available on a company LinkedIn page to help businesses highlight key products to followers with the aim of helping to build brand awareness. This in turn will help […]