Content – the foundation of search

Just like a bricks and mortar shop you need to build a website on good foundations. There are numerous frameworks that allow website owners to maintain and add content. These are called Content Management Systems (CMS) such as WordPress. The beauty of a CMS website is that it allows the user to easily update content […]

Is your marketing targeting your audience?

Incorporating a tailored Search Engine Optimisation (SEO) campaign into your digital marketing strategy will help your business be seen online. SEO is a number of processes that help your website be found via search engines. This is when you appear in the Search Engine Results pages and your aim is to be in the first page. Most online […]

Can video help with SEO?

By now we’re sure that you’ve encountered video content and whether you’ve embraced it fully for your business or not, now is the time to really think about using it as part of your content marketing to help optimise your website further. We’d recommend having accounts on channels such as Vidyard, Vimeo and YouTube. This all helps […]

Help with Lead Generation

At Smart Cow Marketing, we have plenty of free resources which can help you improve your lead generation including our guide; ‘The 30 Greatest Lead Generation Tips, Tricks and Ideas’. In this blog we sum up a few tips to help you generate more leads! Download Our Lead Generation Guide Email marketing Email marketing is […]