Search Engine Optimisation

Evolution of the search engine has made great steps over the past decade. Initially we were presented with a variety of different search engines such as ask, Alta Vista, Yahoo and then along came Google. Google was a bit of a game changer, subsequently taking over the market of search engines. Its look has stayed […]

An SEO Indian summer in Croydon?

So, the weather in sunny old Croydon has taken a turn and it is not so sunny any more. However, the same cannot be said for the Google outlook. The search engine company has been busy making amendments to its algorithms and this has been playing havoc with sites search engine results. What is the SEO Forecast? […]

Why URL name and structure is important to website success

Smart Cow top tips There are many tactics in search engine optimisation. Some people read posts in hundreds of blogs about building optimised URL and they keep tweaking until getting it just correct. After a few months, they find that they are sitting on many layers of 301- type redirects; you didn’t make any link building […]

Creating personas

We have talked before when starting an online marketing campaign about the importance of creating a buyer persona. This provides you or your marketing team with a representation of who your target audience is. This is based on either data you have acquired or through creating a fictitious character of your ideal client(s). These personas […]