Day 1: Understanding keywords

Ranking keywords can be difficult to get the hang of, and lots of people are going about it the wrong way. Common Keyword mistakes The most common mistakes people tend to make are: Choosing keywords that are too broad Keywords with too much competition Keywords without enough traffic Keywords that don’t convert Trying to rank […]

What does “white hat” mean when talking about SEO?

White Hat SEO is the generic term that refers to optimising any website without violating the terms of use (TOS) of all search engines which you need to use. Search engines use small programs called robots to crawl and index the internet, this process is focused generally on making the site easier for a machine […]

How to brainstorm for keywords for your online business

Brainstorming for keywords is about generating the root for different keyword ideas. You will need these keywords to assist with your online marketing campaign. Make sure you keep the content within your site real and not just stuck with keywords that you think the search engines might like, doing this is just looking for trouble. […]

How to name URLs and manage your webpages meta tags

Make sure your webpages have relevant and appropriate names. Some CMS systems provide generic numbers from the names of pages on blogs, however they also allow an override to create a more human readable name. It doesn’t only make it easier for humans to read but also helps the search engines to understand what the […]