Day 10: Google Places for local searches

If you’re a business that targets your local audience as potential customers for your products or services, the first basic step to growing your visibility is improving your website’s local visibility in Search Engine Results Pages (SERPs). This is where local Search Engine Optimization (SEO) comes into play. One of the most simple and effective […]

Day 9: Keywords in Content Marketing

Getting attention online isn’t something that will just fall into your lap. The first way people will find your site is by searching on a search engine such as Google. If you don’t have the right keywords, you won’t rank well for the key areas you want your website to be noticed for, leaving you […]

Day 7: Bounce rate

What is bounce rate and how does it affect your site? Bounce Rate is the percentage of people visiting your site and then immediately leaving. Using tools such as Google Analytics, you can identify what search engines show the highest bounce rates. For example, it could show that Bing is delivering a 75% Bounce Rate. […]

Day 6: Google Webmaster tools

Google webmaster tools is an excellent tool to analyse your sites performance allowing you to identify the areas you need to improve on, and what’s going well. These are the features that it includes: Submit/check the sitemap for your website. Adjust the crawl rate of the Google bots for your website and view the statistics. […]