Day 19: Internal links for SEO

The best practices of internal linking are greatly discussed throughout the web, lots saying that it is a complex task that only experts can do. Here at Smart Cow Marketing, we believe that it is a relatively straight forward task, and we’re here to give you some great tips and advice for a killer internal […]

Day 18: Email marketing Croydon

Here at Smart Cow Marketing, we understand the importance of a targeted e-mail campaign and the positive effect it can have on your ROI. First things first, you don’t want to use your standard Outlook, Gmail or other basic e-mail system to be sending hundreds or thousands of emails, it will take too long and […]

Day 17: PPC – what is it?

PPC stands for pay-per-click, a type of online marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular types of PPC. It lets […]

Day 16: The complete guide to Instagram marketing

Why Instagram matters to marketers Listen up, Instagram is revolutionising the visual web as we know it. The platform, bought by Facebook in 2012 for a nice 1 billion dollars, is a simple app that allows its users to share artsy photos in an instant.  With over 200 million active users and 60+ million photos […]