Day 29: SEO competitor analysis

The SEO (Search Engine Optimisation) analysis workflow is divided into four sections: Identify your potential SEO competitors This initial section is helpful if you’re starting with an SEO process that you don’t know anything about. It’s good to know that these are not all limited to companies or websites that offer the same type of […]

Day 28: The importance of video marketing

Recently, we ordered a new stabiliser for our Nikon DSLR to start shooting videos for our clients in Croydon. We’ve already started providing animated video and we’re excited to venture into film making. You may have noticed a lot more video appearing across the web over the last couple of years, this is mainly due […]

Day 27: Getting started with inbound marketing

What is inbound marketing? To put it simply, inbound marketing is about less interruptive methods of marketing like buying ads, buying email lists or cold calling. Inbound marketing focuses on earning trust using great quality, educational content that draws consumers towards your website where they can choose to learn more about your products/services on their […]

Day 26: WordPress SEO

Although WordPress isn’t a tool we commonly use for building websites, we feel that a lot of its users would benefit from understanding how to effectively optimise their websites for SEO. A quick overview • Permalinks – WordPress’ tool for customising blog links • Meta descriptions – the description of your website/post that appears in […]