Attract the right online enquiry to convert leads

Business ruler

Maintaining good quality leads through your website is key to business growth. For a professional services firm, such as accounting, this is vital to continue business through the current COVID-19 situation and ongoing service to your existing clients. But to get quality leads to your sales funnel in the first place is the trick. So, […]

Webinar: Grow your business through online lead generation

news of lead generation webinar

We’re delighted to be taking part in the London Business Resilience Webinar Series on Wednesday 20 May, 12.45-1.30pm. Simon Cripps, owner of Smart Cow, will be sharing insight into how to grow your business through online lead generation. Simon will cover: Why online lead generation is so important What to do to attract the right […]

What is lead generation marketing?

Magnet symbolising inbound marketing

A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form. As a lead, you’d hear from a business or organisation with which you’ve already opened communication from, instead of getting a random cold call from someone who purchased your contact information. The lead generation […]

Why should my business consider Pay Per Click?

Laptop call to action

A Pay Per Click campaign is a great way to enhance your search engine optimisation (SEO) strategy and may result in you landing higher up in the search engine results page. It’s a great tactic to have in your digital marketing toolbox. While offering a way to measure Return on Investment (ROI), there’s a few […]