Content messaging to deliver on your promise

The highest-converting lead generation campaigns are the ones that deliver on what they promise. They should create a seamless transition from your ad copy and design to the deliverable itself. Pay Per Click ad copy When you set up your next Pay Per Click (PPC) ad copy you need to ensure that the content of […]

Why use paid advertising?

As part of an inbound marketing strategy for an accounting firm once a target audience has been established and agreed for marketing purposes a content marketing strategy would be created. This would usually include activity search as Search Engine Optimisation (SEO), social media management and email marketing. Utilising the resources at your fingertips to reach potential […]

6 digital marketing tactics for accountancy firms

With many of us now remote working and embedded in the virtual world, the importance of presence online has never been so important. If you’re an accountancy practice looking to ramp up online marketing activity or need a little advice on where to start, here’s our lowdown on the digital marketing tactics to think about […]

Overview of the different types of Google Ads

You’ve more than likely heard of Google Adwords and you may be familiar with the term Pay Per Click (PPC) campaign. Well a Google Ad is a type of PPC campaign. However, there’s a few different types of campaigns that you can actually run from your Google Ads account. So, here’s a short summary of […]