PPC for business growth

Pay Per Click or PPC advertising is a form of online paid for marketing. It means you pay a fee each time one of your ads are clicked online. There are many different types and formats to choose from depending on your industry and what you want to achieve through your PPC campaign including the […]

What is a PPC campaign?

Pay Per Click (PPC) advertising is a form of online marketing in which advertisers pay a fee each time one of their ads is clicked. This often takes the form of search engine results or website banner ads, but there are many different types and formats to choose from depending on your industry and what […]

How PPC can help business owners attract staff

With job ads on the rise for some sectors by over 19% (according to Recruitment & Employment Confederation), how can a business owner boost the reach to cut through the noise and reach prospective applicants? Conducting a Pay Per Click (PPC) campaign can help businesses create a truly targeted advert to promote the job role […]

Help with Lead Generation

At Smart Cow Marketing, we have plenty of free resources which can help you improve your lead generation including our guide; ‘The 30 Greatest Lead Generation Tips, Tricks and Ideas’. In this blog we sum up a few tips to help you generate more leads! Download Our Lead Generation Guide Email marketing Email marketing is […]