What’s local search?
Industry research has indicated that 78% of local-mobile searches result in offline purchases This means that almost 8 out of 10 customers will buy the product at a later time all because of SEO (search engine optimisation). In simpler terms, businesses who invest in local SEO, helping to propel their business to one of the top […]
Digital marketing mix ‘n’ match
The rapid growth of digital marketing and the evolution of technology to suit a business’s every want and need makes it crucial for firms to stay one step ahead of their competition as changes occur much faster than ever, with much greater collateral than 10 years ago. Therefore, to take full advantage, it’s important to […]
Increase visibility of your website with Google AdWords
With 81% of shoppers conducting online research before making big purchases*, a website is vital for businesses to grow. But, what’s crucial is that people find you. As most businesses have a presence online in one form or another it makes for an extremely competitive market. So, you need to create stand out and gain […]
Day 17: PPC – what is it?
PPC stands for pay-per-click, a type of online marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular types of PPC. It lets […]
