Tips for setting up and running PPC campaigns

Pay Per Click (PPC) campaigns create adverts online so when your business is not being viewed in the natural results, you can give it a little nudge with a paid campaign. There’s a number of ways to conduct a PPC campaign and these include Google AdWords, Bing Ads, and social media boosts and ads. Here’s our […]

Where organic misses pay per click can hit

Pay Per Click (PPC) campaigns create adverts online so when your business is not being viewed in the natural results you can give it a little nudge with a paid campaign. While it can be somewhat complicated, as Google certified, we at Smart Cow can help small businesses navigate the terminology with a tailored campaign. […]

Why you can entrust your Google AdWords to Smart Cow

Each year at Smart Cow Marketing we ensure that we are Google AdWords certified. This is probably one of the most important certifications there is with regards to Search Engine Marketing (SEM) and in particular Pay Per Click (PPC) advertising. It is an important credential for marketers and one that is not lightly awarded. Receiving […]

Increase visibility of your website with Google AdWords

With 81% of shoppers conducting online research before making big purchases*, a website is vital for businesses to grow. But, what’s crucial is that people find you. As most businesses have a presence online in one form or another it makes for an extremely competitive market. So, you need to create stand out and gain […]