What is Twitter churn?

Many Businesses are still falling into the trap of following back everyone who follows them, this can be a very risky strategy of building up and audience, as they may not all be interested in your brand. However, having a large audience of people who are interested in the brand and who will talk about […]

The problem with spam social media marketing

Social media is an affordable and simple method to market your business. It involves using social sites such as Twitter, FaceBook, YouTube, LinkedIn and more to build brand awareness and advertise your business. It is an excellent method to boost a business or create a presence in social media for an existing business. The hardest problem […]

When and what to schedule for social media marketing

Some social networkers don’t like to engage in the discussion but they are there just for purely egotistical reasons. Social networkers simply collect friends and followers for the sake of having bragging rights in each time they get people. But following, connecting, or befriending just anybody dilutes your standing and influence among those in your […]

What does “white hat” mean when talking about SEO?

White Hat SEO is the generic term that refers to optimising any website without violating the terms of use (TOS) of all search engines which you need to use. Search engines use small programs called robots to crawl and index the internet, this process is focused generally on making the site easier for a machine […]