Day 18: Email marketing Croydon
Here at Smart Cow Marketing, we understand the importance of a targeted e-mail campaign and the positive effect it can have on your ROI. First things first, you don’t want to use your standard Outlook, Gmail or other basic e-mail system to be sending hundreds or thousands of emails, it will take too long and […]
Day 17: PPC – what is it?
PPC stands for pay-per-click, a type of online marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular types of PPC. It lets […]
Day 16: The complete guide to Instagram marketing
Why Instagram matters to marketers Listen up, Instagram is revolutionising the visual web as we know it. The platform, bought by Facebook in 2012 for a nice 1 billion dollars, is a simple app that allows its users to share artsy photos in an instant. With over 200 million active users and 60+ million photos […]
Day 15: 5 steps to utilise your CMS for SEO edit
Search engine optimisation (SEO) is a major, ongoing concern for any website, and making sure your site is structured and formatted correctly to achieve the best search ranking possible is very important. Luckily, if your site utilises a Content Management system (CMS), you can use its built in features to make sure you are using […]
